Aurasma, the world’s leading augmented reality platform, is a free app for iPhones, iPads and high-powered Android devices that uses advanced image and pattern recognition technology to blend the real-world with rich interactive content such as videos and animations. This means Aurasma is capable of delivering relevant user information in multiple languages by simply pointing the camera on a smart device at the product’s packaging.

Clinova will be using the video feature to provide users of O.R.S with simple instructions on how best to use the product in six different languages, ensuring those patients who have a foreign language as their first choice language can access the app and better understand how to use O.R.S and Clinova’s other consumer healthcare products.

Andrew Lane, Vice Chairman of the National Pharmacy Association is delighted that two UK based technology companies are embracing innovative technology to help patient’s better use their medicines and healthcare products.

Clinova, the UK based global pharmaceutical company is planning to rollout the technology for all its products and Clinova is one of first companies to use the technology on a consumer healthcare product. Aurasma hopes it is replicated on many more medical products and technology.

Matt Mills, Head of Global Partnerships at Aurasma comments: “It’s vital that patients understand how to use pharmaceuticals in the right way to ensure the most effective benefits. Aurasma is the perfect way for a patient to get quick and clear visual instructions straight from the pack on how to administer the product properly and safely. We’re delighted that Clinova are using our technology to augment their packs and commend their innovative use of our technology in their mission to improve outcomes for patients.”

Scot McAllister, Physiotherapist, Yorkshire County Cricket Club comments:  “In any team sport, each player must be able to perform at the top of their game. ‘One way performance is impacted is through the loss of vital fluids and electrolytes and it’s important that these fluids are replaced to help support the body’s recovery. Oral rehydration salts, like O.R.S tablets, are a great way to help the players stay hydrated and avoid any feelings of sluggishness or lack of energy. Whenever the players are looking for a fluid boost they have access to the Aurasma technology to understand the optimum rehydration requirements.”

For more information, please visit,

www.masta-travel-health.com

www.itravelwell.co.uk

Clinova is happy to announce John St Clair Roberts as the new group Chief Medical Officer. John has over 25 years experience working as a physician in the pharmaceutical industry. John graduated in medicine from the Royal College of Surgeons in Ireland and has significant clinical development and pharmaceutical business experience with extensive knowledge in a broad range of therapeutic areas including vaccines, immunotherapy, infectious disease, oncology, wound healing, aesthetics, regenerative medicine and addiction. John has hands-on experience of all phases of clinical development with a particular emphasis on practical design and fast track delivery of phase I and phase II proof-of-concept studies. He has a strong commercial awareness having held senior management and executive board positions in both private and public pharmaceutical companies including Merieux UK (now Sanofi-Pasteur MSD), Cantab Pharmaceuticals plc, Xenova Group plc, Microscience plc and Intercytex plc.